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WOMEN IN BUSINESS: Copywrite for Business

  • Newstead Studios 22 Ross Street Newstead Australia (map)


As part of the Women in Business workshop series

REAL WOMEN CO. is proud to present:

Copywriting for Business with Anita Siek from Wordfetti

Copywrite for a business is critical for growth. Whether you’re at the head of a startup or leading a company that’s been around for decades, words speak for your brand.


Because for a lot of your prospective clients, it's the first thing they will do. Read about your business.

However, the words (or the formal term: copywriting) may be an aspect of your business that you haven’t paid much attention to, until this moment.

In this workshop, Anita of Wordfetti will step us through why words matter in your business and its power to help you build and create loyal customers.

Today, we are surrounded by competition. So the ability to communicate what you stand for and what makes your brand unique is key if your brand wants to cut through the noise. It helps your target customers distinguish you from your competitors; and the connection is much more emotional than you might think.

Copywriting and how you write your words play a core role in defining your brand's personality.

Jeff Bezos, the founder of Amazon, is attributed to have made this statement:

"Your brand is what people say about you when you are not in the room"

Anita Siek is a lawyer turned copywriter and the founder/director of Wordfetti. With degrees in law and social and organisational psychology, Anita is an ex-corporate who intertwines her knack for crafting addictive copy, with her interest in psychology and consumer behaviour to help brands in Australia as well as globally today stand out in their respective industries.

The 101s:

  • Why copywriting is a skill all business owners need to have

  • How copywriting is not just about putting good sounding sentences together

  • Basics of psychology and copywriting

  • The difference between good copy and great copy

  • How to write great copy for your business to build brand awareness, connect with your clients authentically and get more sales

In her spare time, Anita is likely looking at the next city to get lost in, eating food under her other IG account @hellobrisbanenoms, and going on adventures with her other half, and their two fluffy Shihtzu dogs.

Real Women Co. is proud to partner with Anita Siek. Anita is a founder of Wordfetti. Wordfetti is all about words and concept creation for brands, publications and people.

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  • Real Women Co. hemp tote bag
  • Real Women Co. notepad & pen
  • Light refreshments
  • Endless opportunities to Learn. Nourish. Network.
Earlier Event: July 25
WOMEN IN BUSINESS: Cashflow to Grow